June 3 · 1:30 PM
Social Media Performance Review

Three years.
One blind spot.

The data's been sitting there the whole time. Tomorrow we look at it together.

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Tomorrow · June 3 · 1:30 PM
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A number that should concern us
—0%
of our posts are in the format that drives the most reach.
Three years ago, it was nearly double that.
Find out which format tomorrow
Three platforms. Wildly different stories.
Instagram
177
avg reach per post
One format averages 219. Another averages 156. You've been leaning on the wrong one in 2026.
Facebook
+64%
more reach per post than IG
Same content. Same week. Facebook quietly outreaches Instagram on almost every post. Nobody's talking about it.
LinkedIn
86%
of our "engagement" isn't
LinkedIn counts something as engagement that Instagram and Facebook don't. The number looks good. The real number is different.
Reveal: June 3 · 1:30 PM

The format doing 2× the work is getting half the posts.

Three years of data. The same pattern shows up every single year. Tomorrow we name it, show the numbers, and figure out what we do about it.

Top format · avg reach
█████
2026 usage rate
██%
Historical average
██%
Shares vs. other formats
██×

Data locked until 1:30 PM, June 3

Mark your calendar
Be
there.
June 3 · 1:30 PM · All hands
Social Media Review · 1:30 PM

THS Creative · Internal